Have you ever felt lost in the internet world? You're not by yourself. Both big and small businesses have trouble gaining attention online. Search Engine Optimization (SEO) can help with that. It's similar to setting up your website with eye-catching neon advertisements so search engines like Google are able to identify your page easily. 

5 Best Free Useful Tools for SEO to Include in Your Strategy

SEO can seem complicated and expensive. Not anymore! Here are 5 free, powerful tools to jumpstart your SEO strategy:

1. Google Search Console: Your Free SEO Report Card

Imagine getting a free report card telling you exactly how your website performs in Google searches. That's the function of Google Search Console. It highlights areas for growth and helps you with understanding how effectively your website is indexed (added to Google's database).

With Search Console, you can:

• Check what search terms visitors use to get to your website. This makes it easier for you to understand user searches and change your content accordingly.
• Check your website for any technical issues. Your SEO may be damaged by broken links, slow loading pages, and problems with mobile device support. These issues are identified by Search Console, enabling you to resolve them.
• Keep an eye on how your website ranks for particular keywords. Monitor your development over time to figure out the ROI of your SEO efforts.

2. Google Analytics: Dive Deep into Your Website Traffic

Consider Google Analytics as an observing tool that shows to you who visits your website, from where they come from, and what they do while they are on your page. This information helps in understanding the audience and website optimization for improved outcomes.

Here's what you can do with Analytics:

• Monitor traffic to your website. Keep track of the number of visits to your website, their origin (social media, search engines, etc.), and the amount of time of stay.
• Find stuff that is interesting. Examine which of your website's pages get the most traffic and interaction.
• Determine what needs to be improved. Look for sites with high bounce rates—visitors who leave the page quickly—and try to improve their engagement.

3. Answer the Public: 

Have you ever wondered what searches people are really entering into search engines? Answer the Public is a free application that displays user-submitted search queries for any given topic. It provides topics in a variety of ways using mind maps in an interesting visual manner.

How Answer the Public may boost your SEO is as follows:

• Come up with suggestions for content. Find out what people are searching for in relation to your niche—the "whys," "hows," "whats," and "whens" This helps in the creation of content that specifically meets the demands of users.
• Determine long-tail keyword terms. Compared to wide keywords, long-tail keywords are less competitive and more focused. You can find these specialized keywords that could bring in focused visitors with the help of Answer the Public.

4. Google Trends: 

Think of it as a crystal ball that tells you which topics are popular on the internet. It's what Google Trends does! You can evaluate what's popular and what's not in your niche by looking at the popularity of search phrases over time.

Google Trends helps with your SEO by:

Determine popular subjects. In order to bring in additional visitors, produce content that takes advantage of popular internet interests.

Examine terms in comparison. Check out the relative search volume of several business-related keywords.

Make a schedule for all of your content. To plan content around upcoming business events or seasonal patterns, you can use Google patterns.

5. Yoast SEO (for WordPress Users): 

Yoast SEO is an essential plugin for everyone with a WordPress website. It guides you through the process of optimizing the content of your website for search engines, serving as your on-page SEO coach.

What Yoast SEO can do is as follows:

• Boost the readability of your material. Yoast evaluates your writing style and offers clarification-enhancing suggestions.
• Improve the meta descriptions and titles. Yoast assists you in crafting attention-grabbing headlines and descriptions that persuade searchers to click on your website.
• Determine any technical SEO problems. Yoast looks for common on-page SEO issues like broken internal links and missing alt text for photos.

Conclusion:

An excellent place to start for your SEO journey is with these five free tools. Keep in mind that search engine optimization is a slow process. You can progressively climb up the search engine ranks and get greater natural traffic for your website through constantly creating brilliant content, optimizing your internet site, and being attentive to consumer needs. So, why do you hesitate? Take control of SEO right now!